Lumina Life is a fictional company that supports the personal growth of individuals and teams. We created it as an example based on business use cases.
Its Personal AI account includes a set of personas that support the daily operations at the company:
Jasmine the brand marketer
Objective: automate media interviews and external communication.
Target audience: managed by Lumina Life’s marketing and PR team. Content generated targets journalists, partner companies and vendors.
Content types: press releases, public information on Lumina Life’s products and services.
Jake the technologist
Objective: keeps track of IT-related information.
Target audience: internal teams.
Content types: IT best practices documents, instruction documents for software used at Lumina Life.
Jane the strategist
Objective: improve decision-making, analyze business performance and brainstorm future products and services.
Target audience: internal executives and upper-level management.
Content types: business reports, analytics data, manager meeting data.
Jim the customer success manager
Objective: assist external customers with questions about Lumina Life’s products and services.
Target audience: external customers.
Content types: FAQs, product and service descriptions, customer service articles.
Jenny the chief visionary
Objective: industry research and brainstorming future possibilities for Lumina Life.
Target audience: all internal employees.
Content types: industry-wide insights, data on market trends, public information on Lumina Life’s products and services.
As you can see, each of these personas is almost like an extra employee with AI capabilities. Instead of browsing documents, looking for files or asking co-workers, the employees at Lumina Life can chat with these AI personas to get a new angle on company knowledge.
.svg)
